Iconic freesurfer talks through turning down big money offers to start own brand
The latest Pack Heavy Chase Light episode sees filmmaker Sam Moody shadowing Craig Anderson in New York. The pair were in The Big Apple for the launch of Db X Craig Anderson collection, and Moody took the opportunity to delve deep into the heart and mind of one the world’s most inspirational free surfers, and iconoclasts.
Much of the episode deals with Craig’s path from brand ambassador to business owner with his brand Former. Now Ando isn’t a great one for self-promotion, and by his own admission doesn’t enjoy interviews. In the clip, you can see his obvious discomfort as he answers questions, whilst strolling through the city. And yet to Moody’s credit, he has managed to extract more juice from the fluid goofy footer than any other biopic in recent years.
Maybe it’s the fish out of water setting, maybe its Moody’s sheer doggedness, or maybe it’s just that Craig is “heinously hangover”, but it’s a rare, and revealing portrait. Add insights from Craig’s business partners Dane Reynolds and Austyn Gillette in their brand Former, and it’s a great under-the-hood scan of the man behind one of the best lookbooks in surfing.