In a crowded marketplace it can be hard to find a point of difference, but it looks like wetsuit startup SRFACE might just have cracked it.
Through a combination of design nouse and business ingenuity, the brand is setting out on a quest to make high-quality wetsuits more affordable than ever before.
It all started when five friends, with a passion for surfing and over 30 years experience in the industry, looked at what was on offer and realised something was missing. Prices of top-level suits were sky high and the purchasing process seemed to be lagging behind more modern modes already proving themselves in other action sports.
They concluded there had to be a better way to put world-class wetsuits in the hands of surfers, at a much more reasonable price.
Of course, compromising on quality was never an option; all of SRFACE’s products had to have top-of-the-range hardware and technical spec. To achieve this, they partnered with the world’s leading wetsuit manufacture and set out using only the highest quality materials available. After a year of testing and prototypes, they settled on their final design, featuring plush insulation, taped seams, sealed on both the inside and the out, anti-wind-chill panels on the chest and back, water stoppers on the wrists and ankles and a robust zip.
SRFACE Is also taking steps to reduce its ecological footprint, by working with sustainable materials and partners, and using limestone, rather than petroleum-based, neoprene, before sealing their product in a stylish bag that can be used and re-used to store your wetsuit in.
Thanks to a series of simple business innovations, SRFACE have been able to price their top-level product alongside other brand’s entry-level suits. One of the simplest but most impactful changes was the decision to create just one impeccably designed suit, which can be ordered in a variety of different thicknesses. This saves the customer time and money, by allowing SRFACE to cut out complicated pricing structures and expensive supply chains as well as removing the need to choose from a needless array of colours and designs.
Secondly, SRFACE wetsuits are available exclusively via their online shop, cutting out the need for costly distribution networks. This also allows them to put all their energy into making the online purchasing process as simple as possible, their site includes an easy to navigate Fit Finder and a Brand Converter which allows users to enter the brand and size of their current wetsuit for SRFACE to calculate which size suits them best.
They also offer a money back guarantee if you’re not totally satisfied with your suit after 30 days, as well as a no-nonsense one year warranty and a customer service line open 7 days a week.
SRFACE wetsuits are sold exclusively online at www.SRFACE.com, so if you like the sound of their offering, go grab one now just in time for those cold winter kegs.