In September 2022, Patagonia’s billionaire owner Yvon Chouinard relinquished control and made ‘earth’ the company’s only shareholder.
But … what did this actually mean? Why did he do it? What about the scrutiny the company received? And is this really a critical moment in the history of capitalism, as Patagonia believe?
The Announcement is a new three-part podcast documentary series from Looking Sideways, hosted by Matt Barr.
This is a story about legacy, purpose, what we leave behind, and courageous people doing things differently.
It’s about capitalism, democracy, the movement of money, and the history of giving it away.
Above all, it’s about the power of symbolism, and the importance of storytelling when it comes to helping us get our heads around something as vast and conceptual as the climate crisis, and our own role in it.
Listen to the first episode of The Announcement here: The Announcement: Episode 1.
