Isn’t it annoying when companies who put no money into surfing, or surfers, attempt to use it to cash in in their advertising.

With Samsung this is not the case- as the main sponsor of the ASP World Tour they are probably pumping as much money into the sport as some of the big surf brands, and in doing so ensuring that the webcasts and event coverage remain not only high quality, but totally free. Oh, and they’ve also just released this rather brilliant ad…