Monday July 14th Watershed’s Pop Up shop opened its doors to Shoreditch, London. Walking around the

trendy Boxpark unit (where it is based) is a surreal, and quite frankly odd experience. Lots of little shops intertwined with cute cafes spread over two floors.

Manage to resist the bean bags and rum bars and you will bare witness to the beauty of Watershed’s collaboration with L.A brand The Quiet Life. Colourful fabrics are displayed through their sew and glass collection inspire Hawaiian dreams, while friendly and lively vibes just ooze from the store – you soon forget you are in central London!

Try and get down there to meet the guys and grab a sweet hat as soon as possible, as they are only around for one week. Thursday July 17th is their party night as well…a great time to pay those rum bars a visit along with a perfect excuse and reason!

Words and photos: Abi Leach